A Short History of User Experience

Most of us already know the popular term User Experience. It is associated with specialists taking care of a product, usability testing, increase in conversion rate, increase of income and…

PEACE, LOVE & ICE CREAM – into the ice land of Ben & Jerry’s

If you haven’t had a chance to taste them, you must have at least heard about Ben & Jerry’s ice cream. These melting in the mouth ice cream won over…

A Beginner’s Guide to Understanding UX

Below you’ll find a set of infographics which will help you in identifying yourself at the “UX skills ladder”. Take a look at these 10 short keywords which should sound…

Interview with Marcin Ukleja, the founder of VYBE Map service

During this years’ edition of UX Poland we noticed a start-up with great potential – VYBE Map. This app aims at presenting emotions on a map. Curious in its background…

Absolut – 60 Most Creative Advertisements

We’ve presented the story of the brand. We’ve also mentioned inspirations for the unconventional ads. It’s time to see the Absolut ads themselves! As promised last week in our article…

Absolut – the story of the (un)usual bottle

Creativity is that simple surprise and delight of seeing familiar things in a new way – Absolut brand statement. I’m sure that all our readers must have heard about Absolut…

Card sorting – tips and tricks

How can one prepare a study that will help you organize the structure of a website/application? This article will provide you with all the answers to all the questions that…

20 creative Easter advertisements

Easter is getting closer and closer. This is why we decided to take a look at inspiring, interesting and truly imaginative Easter ads. Absolut, Durex, Heineken and Fiat are just…

80 creative 404 error pages

Page not found? The page you are looking for is temporarily unavailable? Page doesn’t exist? Above messages all denote the “404” error page. The 404 page is a response code…

Websites of the most innovative companies by Fast Company

Every year Fast Company publishes The World’s 50 Most Innovative Company list. The list consists of both major corporations and start-ups that make things ‘differently’, better, faster. Today we want…

How can the cart abandonment rate be reduced? Neo24 example

Low conversion rate, cart abandonment or small traffic at the site are just some of the problems that e-commerce market is facing. Which of these can be changed by running…

The $300 Million Button

The case that I want to describe here is so widely known that it has already become a legend. You won’t find a person in usability who has not heard…

How to create a persona?

If you’re on this site it means that you are probably already aware of what a persona is and you’d like to learn how to build personas well, or you’re…

Steve Jobs – Harry Potter of the tech world

We can definitely say that Steve Jobs was the man who changed the world. The reason for this can be e.g. the fact that some of you are reading this…

20 most creative Valentine’s Day advertisements

What can I get my other half? What would make her happy and be one of the kind? Men in love ask themselves these questions every year. But who’s even…