How to create a persona?

If you’re on this site it means that you are probably already aware of what a persona is and you’d like to learn how to build personas well, or you’re…

Steve Jobs – Harry Potter of the tech world

We can definitely say that Steve Jobs was the man who changed the world. The reason for this can be e.g. the fact that some of you are reading this…

20 most creative Valentine’s Day advertisements

What can I get my other half? What would make her happy and be one of the kind? Men in love ask themselves these questions every year. But who’s even…

10 cool technologies that you can wear

The memorable 2015 has come – the year when cars were supposed to fly, skateboards levitate and shoes lace themselves. At least according to “Back to the Future Part II”…

How testing helps increase the mailing conversion rates (case study)

What will you say when somebody asks you if you test your mailing? Sure. I test openings, clicks, I check sales conversion rates on landing ( for whatever that is).…

Problems with loyalty programs (case study)

Have you ever used loyalty programs? Not only for having a card but actually trying to do something with it? We did – many times. Here’s one of these.

Amazon – a company that has changed e-commerce

When you innovate, you’ve got to be prepared for everyone telling you – you’re nuts. – Larry Ellison During one of the lectures Richard Howorth, the owner of Square Books…

10 most creative Halloween advertisements

Interesting, inspiring, memorable? These are the advertisements that cannot be ignored.   We invite you to take a look at the first entry in our “inspirational” cycle. This time we…

3 great myths about the UX tests

Pricey? Time consuming? Done at the last possible moment? There are so many myths concerning the usability testing that only the UX experts know the truth. It is different in…

Why would anyone need a UX researcher?

There are many notes concerning the quality research and usability projects in many contexts. The question remains – who is that UX researcher and what can I get out of…

Ice Bucket Challenge – computer virus anatomy

Celebrities, politicians, sportspeople as well as normal, average people are pouring buckets of cold water on their heads, all because of the Ice Bucket Challenge. This event is aimed at…

How Google tests their products?

Google routinely tests their products: these that have already been released as well as these in development. And they test their products on living and breathing users. What do they…

Remote Eyetracking – Uxeria’s new extension

We are working on remote eyetracking sessions. Our goal is to create absolutely new and innovative methods to enable Uxeria clients to perform remote user experience tests including eyetracking. The…