How can the cart abandonment rate be reduced? Neo24 example

9 March 2015, Małgorzata Traczyk

Low conversion rate, cart abandonment or small traffic at the site are just some of the problems that e-commerce market is facing. Which of these can be changed by running remote usability tests?

Neo24 is a major player at the e-commerce market. High brand awareness and numbers like 2 million completed orders can easily prove it. But even major players face problems. Together with Neo24 we’ve run a remote usability test.
10 users noticed 31 usability issues and 7 critical errors at the site. After the tests the shopping cart was completely redesigned. Has anything changed?

Find out for yourself!



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Product Manager w Uxerii. Poprzednio zajmowała się projektowaniem aplikacji mobilnych, a następnie zdalnymi badaniami z użytkownikami na stanowisku UX Specialist w Fundacji Obserwatorium Zarządzania. Członek grupy roboczej Usability (IAB).