How can the cart abandonment rate be reduced? Neo24 example9 March 2015, Małgorzata Traczyk
Low conversion rate, cart abandonment or small traffic at the site are just some of the problems that e-commerce market is facing. Which of these can be changed by running remote usability tests?
10 users noticed 31 usability issues and 7 critical errors at the site. After the tests the shopping cart was completely redesigned. Has anything changed?
Find out for yourself!