80 creative 404 error pages

18 March 2015, Małgorzata Traczyk

Page not found? The page you are looking for is temporarily unavailable? Page doesn’t exist?


Above messages all denote the “404” error page. The 404 page is a response code in HTTP telling the user, in effect, that they’ve clicked on a broken link – by accessing a broken link to the main page, typos in URLs or the URL does not exist any more. This is why it is important to design the 404 page in such a way that the page will not only show the standard error message. 404 should be transparent, legible and related to the content of the site. But most importantly, it should build a dialog with a user. This is why the page should include links and functionalities that will be directly usable e.g. main page, search box, engaging graphics. Custom, creative ideas can turn a typical 404 page into a successful and widely-known page that is remembered by the users.


We’d like to present the list of 80 inspiring 404 pages. Not all of them are perfect and include the necessary pieces. But all of them utilise a very unusual idea for the graphics or the message itself.

AirAsia
airasia 404 error

Alibaba
alibaba 404 error

Allianz
allianz 404 error

Asana
asana 404 error

Ask
ask 404 error

Asos
asos 404 error

Barbie
barbie 404 error

Bitly
bitly 404 error

Bloomberg Business
bloomberg 404 error

Bobbi Brown
bobbi brown 404 error

Chevrolet
chevrolet 404 error

Christian Louboutin
Christian Louboutin 404 error

Cnn
cnn 404 error

Dazed & Confused Magazine
dazed and confused 404 error

Desigual
desigual 404 error

Diesel
diesel 404 error

Discovery
discovery 404 error

Dodge
dodge 404 error

Dribbble
dribble 404 error

Fast Company
fast company 404 error

Fiat
fiat 404 error

Forbes
forbes 404 error

Fox
fox 404 error

Friskies
frieskies 404 error

Gumtree
gumtree 404 error

Heineken
heineken 404 error

HTC
htc 404 error

Ikea
ikea 404 error

IMDb
imdb 404 error

Imgur
imgur 404 error

KitKat
kitkat 404 error

Lee
lee 404 error

Lego
lego 404 error

Lonely Planet
lonely planet 404 error

Lush
lush 404 error

MailChimp
mailchimp 404 error

Marc Jacobs
marc jacobs 404 error

Marriott
marriot 404 error

Mashable
mashable 404 error

Medium
medium 404 error

Moleskine
moleskine 404 error

Museum of Modern Art
moma 404 error

Nascar
nascar 404 error

Nbc
nbc 404 error

New Balance
new balance 404 error

Nintendo
nintendo 404 error

Pepsi
pepsi 404 error

Pizza Hut
pizza hut 404 error

Prada
prada 404 error

Pret A Manger
pret a manager 404 error

Pringels
pringels 404 error

Ryanair
ryanair 404 error

Shutterstock
shutterstock 404 error

Skype
skype 404 error

Sotheby’s
sothebys 404 error

Spotify
spotify 404 error

Starbucks
starbucks 404 error

Subway
subway 404 error

Swatch
swatch 404 error

Taco Bell
taco bell 404 error

Tampax
tampax 404 error

The Body Shop
the body shop 404 error

The Economist
the economist 404 error

The Huffington Post
huffington post 404 error

The New Yorker
new yorker 404 error

The Next Web
the next web 404 error

The North Face
northface 404 error

The Telegraph
the telegraph 404 error

The Verge
the verge 404 error

Tide
tide 404 error

Trip Advisor
trip advisor 404 error

Tumblr
tumblr 404 error

Urban Outfitters
urban outffiters 404 error

USA Today
usa today 404 error

Vans
vans 404 error

Vogue
vogue 404 error

Volkswagen
vw 404 error

Weather
weather 404 error

Wendy’s
wendy's 404 error

Zappos
zappos 404 error

Product Manager w Uxerii. Poprzednio zajmowała się projektowaniem aplikacji mobilnych, a następnie zdalnymi badaniami z użytkownikami na stanowisku UX Specialist w Fundacji Obserwatorium Zarządzania. Członek grupy roboczej Usability (IAB).