Uxeria worked with the Intersport team to develop a structured plan for the new e-commerce platform, which was intended to increase Intersport’s online share of business in five European markets. After extensive research (ethnographic studies, individual interviews, surveys) and a series of workshops, a general structured plan was developed, and in the next stage expanded into a UX design, UI, and system design for the Intersport e-commerce platform. The success exceeded all investor expectations, who, due to continuous growth, backed out of the further resale of the group. Our cooperation continues.