How, in cooperation with Coca-Cola, we changed the working model of marketing in Europe

How, in cooperation with Coca-Cola, we changed the working model of marketing in Europe

Coca-Cola and The Heart were challenged to create products and solutions to support the mission of top marketing departments.

The changes in the CEE area included work processes and models, as well as rules of cooperation. They concerned both the relationships between co-workers and measurable work results (KPIs).

Within an extensive exploratory process, assumptions were defined and implemented in selected organizational units in Europe.

Uxeria’s role was to create the product concept and the UX; cooperate with the partner at the level of the UI including development; and later develop the platform.

What we did

  • Product workshops
  • UX Design
  • UI Design
  • Presentations and meetings
  • Individual interviews
  • Optimisation and development

Results of cooperation

200+

successfully completed projects

"The Magic of this app is UX" — one of the main conclusions of an evaluation carried out a year later

Adaptation to further regions and departments within the global corporate structure