Revolutionizing Patient Treatment and Experience: The Impact of Artificial Intelligence

In recent years, we have witnessed significant advancements in the field of healthcare, and one of the most promising innovations is the integration of Artificial Intelligence (AI). AI technology holds…

The Critical Investment: User Experience in MedTech Startups

In today's fast-paced digital world, where user-centricity drives success, investing in user experience (UX) has become paramount for any industry. However, the significance of UX is even more pronounced in…

Inspirations and news in e-commerce

This time we took a close look at the international e-commerce market 🙂 In 2015 the value of e-commerce market in Poland surpassed 30 billion PLN, which means the increase…

UXer asks UXer – recruitment questions, which you should be ready to answer

I’ve recently been going through my mailbox in search of some old materials and I came across an e-mail from 2012, from the time I was in the process of…

Recruiting users for remote usability testing – some interesting facts and advice!

Remember that the quality of usability testing and reliability of results depends on two factors – proper methodology and participants chosen for the study. Let’s focus on the second factor…

15 statistics that will convince your boss to invest in UX!

How many users don’t find information that they were looking for? How many companies fail because of bad User Experience? How many issues can be resolved by a single UX…

Past, Present, Future – The Interview with Eric Reiss

Eric Reiss – one of the most interesting people in UX world. We asked him some questions about his past and success story. But also about the future of UX…

National Gallery ”Telling Time” – the largest eye tracking study in history

Leonardo da Vinci used to say that paintings are easier to appreciate than poetry because one can notice paintings’ beauty at a glance while poetry transpires its value only after…

Top 50 UX & Design Memes on the Internet

We’ve compiled a list of the 50 best memes about UX & Design! Internet memes for most of us are usually waste of time. But, we must admit – they…

Hypotheses, Prioritising, Methods and Tools – Why They Are So Important In User Testing

Every usability test aims at confirming or denying some hypotheses. The test should not be conducted only for the sake of conducting a test. Defining proper research hypotheses is the…

Remote User Testing – 10 tips to improve your user research

We’d like to present 10 points that are worth remembering while creating a remote usability test. The list was created on the basis of our experience and during cooperation with…

10 most interesting examples of Customer Journey Maps

In the previous text I described how to create a Customer Journey Map in few easy steps. Today I’d like to present some examples of inspiring maps which differ in…

Customer Journey Map – a useful roadmap for the development of your business

How can you step in your customer’s shoes? We’d like to tell you a story on how to understand your customer’s needs, identify development opportunities and as a result increase…

15 useful and creative products for a hot summer (usability during heatwave)

We present the list of 15 products that will help you get through hot, summer days. Right now Europe is experiencing a heatwave. This inspired us to create a list…

Methods and Types of Usability Testing

User Experience testing is getting more and more popular. We can choose from testing design mockups, layouts, websites, forms and many others. But the most important element is the choice…