Research

26 November 2015, Igor Farafonow

Remember that the quality of usability testing and reliability of results depends on two factors – proper methodology and participants chosen for the study. Let’s focus on the second factor…

5 October 2015, Igor Farafonow

We’d like to present 10 points that are worth remembering while creating a remote usability test. The list was created on the basis of our experience and during cooperation with…

30 July 2015, Małgorzata Traczyk

User Experience testing is getting more and more popular. We can choose from testing design mockups, layouts, websites, forms and many others. But the most important element is the choice…

9 March 2015, Małgorzata Traczyk

Low conversion rate, cart abandonment or small traffic at the site are just some of the problems that e-commerce market is facing. Which of these can be changed by running…

3 February 2015, Igor Farafonow

What will you say when somebody asks you if you test your mailing? Sure. I test openings, clicks, I check sales conversion rates on landing ( for whatever that is).…

23 January 2015, Małgorzata Traczyk

Pricey? Time consuming? Done at the last possible moment? There are so many myths concerning the usability testing that only the UX experts know the truth. It is different in…

23 January 2015, Małgorzata Traczyk

There are many notes concerning the quality research and usability projects in many contexts. The question remains – who is that UX researcher and what can I get out of…

23 January 2015, Małgorzata Traczyk

Google routinely tests their products: these that have already been released as well as these in development. And they test their products on living and breathing users. What do they…

20 January 2015, Małgorzata Traczyk

There are countless companies that design internet sites. But even the most beautiful and technically advanced web page needs to bring profit. That said, it is a good idea to…