Inspirations and news in e-commerce

This time we took a close look at the international e-commerce market 🙂 In 2015 the value of e-commerce market in Poland surpassed 30 billion PLN, which means the increase…

Websites of the most innovative companies by Fast Company

Every year Fast Company publishes The World’s 50 Most Innovative Company list. The list consists of both major corporations and start-ups that make things ‘differently’, better, faster. Today we want…

How can the cart abandonment rate be reduced? Neo24 example

Low conversion rate, cart abandonment or small traffic at the site are just some of the problems that e-commerce market is facing. Which of these can be changed by running…

The $300 Million Button

The case that I want to describe here is so widely known that it has already become a legend. You won’t find a person in usability who has not heard…

20 most creative Valentine’s Day advertisements

What can I get my other half? What would make her happy and be one of the kind? Men in love ask themselves these questions every year. But who’s even…

How testing helps increase the mailing conversion rates (case study)

What will you say when somebody asks you if you test your mailing? Sure. I test openings, clicks, I check sales conversion rates on landing ( for whatever that is).…

Amazon – a company that has changed e-commerce

When you innovate, you’ve got to be prepared for everyone telling you – you’re nuts. – Larry Ellison During one of the lectures Richard Howorth, the owner of Square Books…

10 most creative Halloween advertisements

Interesting, inspiring, memorable? These are the advertisements that cannot be ignored.   We invite you to take a look at the first entry in our “inspirational” cycle. This time we…