blogx

25 February 2015, Urszula Włodarska

If you’re on this site it means that you are probably already aware of what a persona is and you’d like to learn how to build personas well, or you’re…

18 February 2015, Magdalena Markiewicz

We can definitely say that Steve Jobs was the man who changed the world. The reason for this can be e.g. the fact that some of you are reading this…

12 February 2015, Małgorzata Traczyk

What can I get my other half? What would make her happy and be one of the kind? Men in love ask themselves these questions every year. But who’s even…

6 February 2015, Magdalena Markiewicz

The memorable 2015 has come – the year when cars were supposed to fly, skateboards levitate and shoes lace themselves. At least according to “Back to the Future Part II”…

3 February 2015, Igor Farafonow

What will you say when somebody asks you if you test your mailing? Sure. I test openings, clicks, I check sales conversion rates on landing ( for whatever that is).…

2 February 2015, Igor Farafonow

Have you ever used loyalty programs? Not only for having a card but actually trying to do something with it? We did – many times. Here’s one of these.

23 January 2015, Małgorzata Traczyk

When you innovate, you’ve got to be prepared for everyone telling you – you’re nuts. – Larry Ellison During one of the lectures Richard Howorth, the owner of Square Books…

23 January 2015, Małgorzata Traczyk

Interesting, inspiring, memorable? These are the advertisements that cannot be ignored.   We invite you to take a look at the first entry in our “inspirational” cycle. This time we…

23 January 2015, Małgorzata Traczyk

Pricey? Time consuming? Done at the last possible moment? There are so many myths concerning the usability testing that only the UX experts know the truth. It is different in…

23 January 2015, Małgorzata Traczyk

There are many notes concerning the quality research and usability projects in many contexts. The question remains – who is that UX researcher and what can I get out of…