How, in cooperation with Coca-Cola, we changed the working model of marketing in Europe

Coca-Cola and The Heart were challenged to create products and solutions to support the mission of top marketing departments.

The changes in the CEE area included work processes and models, as well as rules of cooperation. They concerned both the relationships between co-workers and measurable work results (KPIs).

Within an extensive exploratory process, assumptions were defined and implemented in selected organizational units in Europe.

Uxeria’s role was to create the product concept and the UX; cooperate with the partner at the level of the UI including development; and later develop the platform.

What we did

Product workshops
UX Design
UI Design
Presentations and meetings
Individual interviews
Optimisation and development

Results of cooperation

200+

successfully completed projects

"The Magic of this app is UX" — one of the main conclusions of an evaluation carried out a year later

Adaptation to further regions and departments within the global corporate structure

See our achievements

A cosmic concept

The Coca-Cola Company's employees expect a lot from their employer. At the same time the company was faced with the task of introducing far-reaching changes in the way they work. Our ambition was to create an application that would delight and engage TCCC employees.
To avoid creating yet another typical boring corporate application we decided to frame the project as a journey into space. As a result, working on the project became an exciting adventure — the work was more like designing an advanced role-playing game than developing yet another corporate tool.
Following the best principles of storytelling and UX, we created a comprehensive experience of intergalactic travel — starting with the vocabulary and terminology ("Hello Major"), through the graphic design (user interface) and functional (action buttons, interaction models) analogies. The result is an identifiable and storytelling-consistent product, both in terms of experience and process.

Magical onboarding

Onboarding of app users took place during a special internal TCCC event in Dubrovnik that lasted several days. As part of a series of conferences and workshops, the product concept was presented (including by Uxeria representatives), and then the users completed their profiles in the application.
The whole event was held in an outer space theme. The onboarding user interface — as easy to understand and convenient as possible — resembled an application list for a spaceship crew.
During the event, onboarding was accompanied by additional visualisations on screens such as animations of a rocket, which filled with fuel as more team members joined in. After the event, the rocket took off.

Rocket project selection

Users of the app could view projects in a convenient and interesting interface: rockets waiting for launch, flying on a mission, and completing missions (including the adaptation).
This presentation model increased the engagement of the audience, who decided on their participation in projects in a more dynamic and intuitive manner.

AI for allocation and competence Tetris

BI and decision panels for administrators, presenting data provided by AI, were created specifically to meet the product goals.
In this model, it was critical to create the right levels of learning for the algorithm and matching of information groups of the person deciding on allocation.
The result was a panel that changes the working model of team decision makers — they make decisions using a graphically simple decision process.

Criticism and the cult of employee evaluation

One of the interesting challenges of the project was the openness to the employee evaluation model — in the area of fulfilling one's own ambitions, assessing the competences and ambitions of others, as well as mutual relations and interactions.
Developed in the project, this approach helped to increase the effectiveness of employee surveys and increased their value in the number of possible applications.

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