National Gallery ”Telling Time” – the largest eye tracking study in history
28 October 2015, Magdalena Markiewicz
Leonardo da Vinci used to say that paintings are easier to appreciate than poetry because one can notice paintings’ beauty at a glance while poetry transpires its value only after…
Dieter Rams, Usability and Design
12 October 2015, Magdalena Markiewicz
Millions of Apple fans all over the world admire the design of their iPhones and iPads having no idea that these products were based on ideas of a German designer…
A Short History of User Experience
15 July 2015, Magdalena Markiewicz
Most of us already know the popular term User Experience. It is associated with specialists taking care of a product, usability testing, increase in conversion rate, increase of income and…
PEACE, LOVE & ICE CREAM – into the ice land of Ben & Jerry’s
6 July 2015, Magdalena Markiewicz
If you haven’t had a chance to taste them, you must have at least heard about Ben & Jerry’s ice cream. These melting in the mouth ice cream won over…
Absolut – the story of the (un)usual bottle
28 April 2015, Magdalena Markiewicz
Creativity is that simple surprise and delight of seeing familiar things in a new way – Absolut brand statement. I’m sure that all our readers must have heard about Absolut…
Steve Jobs – Harry Potter of the tech world
18 February 2015, Magdalena Markiewicz
We can definitely say that Steve Jobs was the man who changed the world. The reason for this can be e.g. the fact that some of you are reading this…
10 cool technologies that you can wear
6 February 2015, Magdalena Markiewicz
The memorable 2015 has come – the year when cars were supposed to fly, skateboards levitate and shoes lace themselves. At least according to “Back to the Future Part II”…